Like I've discussed countless times before in previous blog posts, although CAT INC. is the best in their industry they don't use as much practices as other businesses/companies to put themselves out, this is because the nature of their industry address's this differently than the typical business/company.
Most of the time where there is interpersonal communication between CAT INC. and their target market is when they're holding a convention/meeting/mixer where there are some models/machines along with a presentation about the company and/or the models/machines present. The two main ways in which CAT INC. receives feedback is during these conventions/meetings/mixers as well as through routine check-ups on machines purchased by customers.
When public information about CAT INC. appears in the mass media as a news item it is usually through their company website, http://www.caterpillar.com/, where all their company information is available to the general public. Their public information may also appear time to time in newspapers or editorials when they receive rewards/certificates for outstanding practices or etc.. Other than these two channels there isn't much communication through mass media.
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