One could say CAT INC. sells both business products (industrial products) and consumer products, however it really depends on the pretext in which it is viewed. Although CAT INC.'s customers are usually big businesses/organizations it doesn't mean that individuals purchase or rent out their machines as well. Because CAT INC. machines and services are more expensive than their competitors, to a certain degree, they are also viewed as heterogeneous shopping products. CAT INC. machines being recognized universally for their outstanding performance are viewed as heterogeneous shopping products because what their machines do can't be imitated by others. CAT INC. has various product lines with varying differences. For example, CAT INC. may have various models for a certain truck or excavator but in the end the structures of each of them are pretty much identical with few to many distinguishing features (aka product modification). And like I've discussed in previous blog posts, when a CAT INC. machine/product is purchased they receive monthly check ups on the machine/product which is a variation of a warranty.
Every machine that CAT INC. produces has engines in them, and because they have engines in them they use greenwashing to a certain extent to increase sales as well as their image. Although CAT INC. doesn't boast about their technological advances in green marketing they do put it out in the open in annual reports and on their websites.
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