CAT INC. is recognized as #1 in their industry, providing not only machinery but diversified plans and services to back it up. Usually when big companies or organizations construct new buildings/firms they use Caterpillar machinery, which shows that their machines are very dependable and worth the investment/money. Of course not every company or organization may use Caterpillar, maybe to save money or some other reason, but CAT INC.'s machinery are viewed by those companies and/or organizations as a last resort.
 |
| Certificate of Supplier Quality Excellence Process |
Information Search, Evaluation of Alternatives, and Purchase
Recognition and Information Search goes hand in hand because they both rely on each other. When a company, organization, or individual wishes to purchase a CAT INC. machine they usually do research beforehand to determine whether or not the machine/product is for them which brings up a important question, "Is this something that I want or is this the something that I need?" When you research a product online (it can be any product) you will most likely find a evaluation page or something similar to it where people rate the product(s). People who have previously bought or used said product will give their review on it for others to see, it can be good or bad depending on the product. Good reviews/ratings will provide the company, organization, or individual who is researching a product more incentive to make a purchase because it has been given the appraisal of others; also vice versa, if the product has bad reviews/rating then they will have less incentive to make a purchase because it has been judged as a horrible product by others.
Post Purchase Behavior
Because CAT INC. is at the top of their industry, they always meet or exceed customer expectations. When customer expectations are met they will be more prone to give good reviews for the product as well as the brand which will in turn boost incentive for others to purchase goods from CAT INC..
No comments:
Post a Comment