Ch. 5 - Developing a Global Vision

Because CAT INC. has a great global vision, they excel in their industry (#1 in their industry). Many people think that CAT INC. only operates within the United States but the truth is they operate anywhere there are big businesses and corporations; of course with some exceptions such as North Korea or any other country outside of the general jurisdiction. CAT INC. has various firms stationed in other big countries such as China and the United Kingdom showing that their machinery is wanted and needed; they also export their goods to other countries who order through the internet. A positive note to CAT INC. would be that because their business operates all around the world they're deeply connected to various markets, domestic and international markets. On the downside because their business is spread throughout the world their source of income, marketing strategies, and other activities tend to fluctuate depending on various factors. Example; a country where one of CAT INC.'s firms are stationed has experienced economic problems and because of it big businesses and corporations would stop growing. Because of the country's economic problems CAT INC. would be negatively affected and would have to change their course of actions in order to stabilize the situation. Even though CAT INC. is affected by many factors worldwide it helps them grow as a business/company specifically through trial and error. Whenever they are faced with a problem concerning one of their firms stationed in another country they'll know what to do because they've been through it all before, maybe not in that specific country/area but they have the knowledge and experience needed in order to solve any problem.