CAT INC. sells business products; because their products/machines are built for construction purposes they can't be considered consumer products. CAT INC. produces major equipment such as large/expensive machines, and generators. CAT INC. uses business-to-business electronic commerce to communicate with their customers/potential customers (big businesses/organizations) by providing information on their products through their homepage. Given that CAT INC.'s information about their products are all on their website the stickiness is good. The amount of time people spend on their website is relatively high given the amount of information there, and about the only time people leave the website is to look for reviews or etc. that can't be found on their website.
CAT INC. products can be considered processed materials. Some businesses/organizations use CAT INC. products/machinery to aid with the production process although they aren't incorporated into the actual product(s) itself, just the process. An example would be the use of the BRODERSON | IC-25 crane truck in some businesses/organizations.
Two items typically found in a joint demand for CAT INC. are the actual product/machine and the CAT Financial service that comes along with the purchase.
CAT INC. products/machines aren't only used by big businesses/organizations to expand their practices (buildings/sectors/etc.) but also to collect raw materials such as coal, metals, and so on.
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