Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

MISSION STATEMENT

To enable economic growth through infrastructure and energy development and to provide solutions that protect people and preserves the planet.

Brief Summary of CAT

Caterpillar Inc. manufactures construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. The company provides technology for construction, transportation, mining, forestry, energy, logistics, electronics  financing and electric power generation. Caterpillar operates in three lines of business. Machinery, Engines, and Financial Products. What the Machinery line of business does is design, manufacture, market and sell the machines used for construction, mining and forestry. What the Engines line of business does is design, manufacture, market and sell  engines for CATERPILLAR machinery; electric power generation systems; marine, petroleum, construction  industrial, agricultural and other related parts; this means that the Engines line of business helps supply for the Machinery line. And what the Financial Product line of business does is provide a wide range of financing alternatives to customers and dealers for CATERPILLAR machinery, engines, solar gas turbines, as well has other equipment.

Brief History of CAT

CATERPILLAR INC. was founded in 1925 and is headquartered in Peoria, Illinois. CAT was formerly known as CATERPILLAR Tractor Co. but was changed to the CATERPILLAR INC. in 1986. 

In year 1905 CAT Tractor Co. had their first time in the spotlight when they used their Holt steam traction engine to work on the construction of a section of San Francisco's cable car system. In years 1908 to 1913, CAT Tractor Co. had already developed Holt Caterpillar track type tractors and were sent to work on the Los Angeles Aqueduct Project giving them some more spotlight and exposure to the growing world. 

Holt Steam Tractor

And in years 1921 to 1992 CAT Tractor Co., soon to be changed to CAT INC., many Holt tractors and hundreds of other Caterpillar machines helped construct the Rhine-Main-Dunabue Waterway. Basically as time went on CAT INC. has improved their machinery as well as their research practices which ultimately made them who they are today, standing at the top of the scale as the world's leading maker of construction vehicles and machinery.

Rhine-Main-Dunabue Waterway